5 books recommended by Bill Gates and everyone should read
If you've ever watched the "Bill Gates Code" series on Netflix, you probably already know that Bill Gates is always reading some book....
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Canal Sonho Grande
May 22, 20223 min read
5 business books recommended by Jeff Bezos
With over 1 million employees, annual revenue of over $385 billion (2020), Amazon is the largest e-commerce site on the planet. Behind...
Canal Sonho Grande
May 22, 20226 min read
Predictable Revenue: Consistently improve your results
Predictable revenue means increasing revenue consistently year after year. In his book, Aaron Ross, brings strategies to help...
Canal Sonho Grande
Nov 26, 20212 min read
Pareto Principle: What it is and how to apply it
The Pareto Principle, also known as the 80/20 Principle, states that 80% of effects (results) are generated by 20% of causes. For...
Canal Sonho Grande
Nov 15, 20217 min read
9 Management Principles of Jeff Bezos, Founder of Amazon
Founded in 1994, Amazon is now the world's largest e-commerce company. With a market value of $1.5T, over $280B in annual revenue and...
Canal Sonho Grande
Nov 15, 20217 min read
PDCA: Know the Problem Solving Method
If you have the desire to undertake or are already doing it and are looking for ways to further improve your business results, this post...
Canal Sonho Grande
Nov 15, 20214 min read
How to set indicators and targets
It is extremely common nowadays to talk about the importance of having indicators and goals defined for an area or company. But it is not...
Canal Sonho Grande
Nov 15, 20212 min read
SWOT Matrix: What is it and how to apply it in your company
The SWOT matrix is a framework used in the execution or review of organizations' strategic planning. It helps to assess competitiveness...
Canal Sonho Grande
Nov 15, 20213 min read
Balanced Scorecard (BSC): Learn how to define the best indicators for your company
The Balanced Scorecard (BSC) is intended to help companies have metrics that are really relevant to survival and growth. Companies often...
Canal Sonho Grande
Nov 15, 20215 min read
How to choose a market segment for your Startup
Chose a problem to be solved by your Startup, but not sure where to start? Not sure whether to segment the market and, if so, what...
Canal Sonho Grande
Nov 15, 20213 min read
Target Audience and Persona: What's the Difference and How to Define Them
Creating a business but not sure how to define your target audience and persona? Or have you even heard of these terms but don't know...
Canal Sonho Grande
Nov 15, 20213 min read
BCG Matrix: What it is and how to use it to optimize your company's investments
Have you ever heard of the BCG Matrix, but don't understand how it can help your business? Or do you know the purpose, but not well aware...
Canal Sonho Grande
Oct 17, 20212 min read
What are Pain Points and why it's important to know how to identify them
Just as the name says, Pain Points refer to the pains that customers feel, whether for not achieving the expected result in a task or for...
Canal Sonho Grande
Oct 17, 20213 min read
What is NPS (Net Promoter Score) and how to calculate
What is NPS (Net Promoter Score)? NPS means Net Promoter Score and aims to measure and help increase customer loyalty. When a company is...
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