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Have you heard of it, but still don't know what leads are or what a lead nurturing strategy is? In this post, we will answer these...

What is Pipeline Revenue? Pipeline Revenue refers to the estimated future revenue a business expects to earn from sales from leads that...

What is balance sheet The balance sheet is a financial report that aims to detail the net worth of a company, that is, to show everything...

Learn the main concepts that make a company and an inspiring leader and mobilize people through the Golden Circle, a methodology...

Know the difference between a company's objectives and goals and understand how fundamental this is for managing your business. You must...

Have you ever led or been part of a team that constantly argued? This is bad, right? Well, not always. Not all discussion is bad and...

Aprenda a resolver problemas complexos como as maiores consultorias de estratégia do mundo: Bain & Company, Mckinsey & Company e BCG.

Conheça o principal motivo da existência de qualquer negócio e por que isso é fundamental para a gestão de resultados.

Know the difference between agile and traditional methodologies and understand how to apply Scrum and Kanban, agile methods that help...

What is qualified leads? Not every lead is good. Some are much more likely to buy from your company than others. Some will be regular...

Predictable revenue means increasing revenue consistently year after year. In his book, Aaron Ross, brings strategies to help...

The Pareto Principle, also known as the 80/20 Principle, states that 80% of effects (results) are generated by 20% of causes. For...

Founded in 1994, Amazon is now the world's largest e-commerce company. With a market value of $1.5T, over $280B in annual revenue and...

If you have the desire to undertake or are already doing it and are looking for ways to further improve your business results, this post...

It is extremely common nowadays to talk about the importance of having indicators and goals defined for an area or company. But it is not...

The SWOT matrix is a framework used in the execution or review of organizations' strategic planning. It helps to assess competitiveness...

The Balanced Scorecard (BSC) is intended to help companies have metrics that are really relevant to survival and growth. Companies often...

Have you ever heard of LTV and CAC metrics and not quite sure what they are or how to calculate them? Or work at a SaaS startup, but not...

Creating a business but not sure how to define your target audience and persona? Or have you even heard of these terms but don't know...

Have you ever heard of the BCG Matrix, but don't understand how it can help your business? Or do you know the purpose, but not well aware...