Lead nurturing: what it is and how to apply this strategy
Have you heard of it, but still don't know what leads are or what a lead nurturing strategy is? In this post, we will answer these...
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Canal Sonho Grande
Jan 22, 20233 min read
Pipeline Revenue: what it is and why it is essential for companies
What is Pipeline Revenue? Pipeline Revenue refers to the estimated future revenue a business expects to earn from sales from leads that...
Canal Sonho Grande
Nov 28, 20226 min read
Balance Sheet: what is it and how to analyze
What is balance sheet The balance sheet is a financial report that aims to detail the net worth of a company, that is, to show everything...
Canal Sonho Grande
Nov 27, 20227 min read
Golden Circle: how to inspire other people
Learn the main concepts that make a company and an inspiring leader and mobilize people through the Golden Circle, a methodology...
Lucas Paz Saffi
Nov 27, 20223 min read
Objectives and Goals: What is the difference?
Know the difference between a company's objectives and goals and understand how fundamental this is for managing your business. You must...
Canal Sonho Grande
Nov 27, 20225 min read
The 5 Dysfunctions of a Team: Learn how to build a high-performance team
Have you ever led or been part of a team that constantly argued? This is bad, right? Well, not always. Not all discussion is bad and...
Bruno Paz Saffi
Nov 27, 20227 min read
Problem Solving: How to solve problems like Bain, Mckinsey and BCG
Aprenda a resolver problemas complexos como as maiores consultorias de estratégia do mundo: Bain & Company, Mckinsey & Company e BCG.
Lucas Paz Saffi
Nov 27, 20225 min read
Management fundamentals for the success of any business
Conheça o principal motivo da existência de qualquer negócio e por que isso é fundamental para a gestão de resultados.
Lucas Paz Saffi
Nov 27, 202210 min read
Scrum e Kanban: the guide to apply in your team
Know the difference between agile and traditional methodologies and understand how to apply Scrum and Kanban, agile methods that help...
Lucas Paz Saffi
Nov 27, 20226 min read
MQL, SAL, SQL and PQL: Apply Lead Qualification Strategy
What is qualified leads? Not every lead is good. Some are much more likely to buy from your company than others. Some will be regular...
Canal Sonho Grande
May 22, 20226 min read
Predictable Revenue: Consistently improve your results
Predictable revenue means increasing revenue consistently year after year. In his book, Aaron Ross, brings strategies to help...
Canal Sonho Grande
Nov 26, 20212 min read
Pareto Principle: What it is and how to apply it
The Pareto Principle, also known as the 80/20 Principle, states that 80% of effects (results) are generated by 20% of causes. For...
Canal Sonho Grande
Nov 15, 20217 min read
9 Management Principles of Jeff Bezos, Founder of Amazon
Founded in 1994, Amazon is now the world's largest e-commerce company. With a market value of $1.5T, over $280B in annual revenue and...
Canal Sonho Grande
Nov 15, 20217 min read
PDCA: Know the Problem Solving Method
If you have the desire to undertake or are already doing it and are looking for ways to further improve your business results, this post...
Canal Sonho Grande
Nov 15, 20214 min read
How to set indicators and targets
It is extremely common nowadays to talk about the importance of having indicators and goals defined for an area or company. But it is not...
Canal Sonho Grande
Nov 15, 20212 min read
SWOT Matrix: What is it and how to apply it in your company
The SWOT matrix is a framework used in the execution or review of organizations' strategic planning. It helps to assess competitiveness...
Canal Sonho Grande
Nov 15, 20213 min read
Balanced Scorecard (BSC): Learn how to define the best indicators for your company
The Balanced Scorecard (BSC) is intended to help companies have metrics that are really relevant to survival and growth. Companies often...
Canal Sonho Grande
Nov 15, 20213 min read
LTV and CAC: Learn about the main metrics to assess the financial health of a SaaS Startup
Have you ever heard of LTV and CAC metrics and not quite sure what they are or how to calculate them? Or work at a SaaS startup, but not...
Canal Sonho Grande
Nov 15, 20213 min read
Target Audience and Persona: What's the Difference and How to Define Them
Creating a business but not sure how to define your target audience and persona? Or have you even heard of these terms but don't know...
Canal Sonho Grande
Nov 15, 20213 min read
BCG Matrix: What it is and how to use it to optimize your company's investments
Have you ever heard of the BCG Matrix, but don't understand how it can help your business? Or do you know the purpose, but not well aware...
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