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8 books recommended by Mark Zuckerberg

Mark Zuckerberg is one of the most influential and successful figures in the world of business and technology. The co-founder and CEO of...

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5 Books Recommended by Warren Buffett

Warren Buffett is one of the most successful investors and entrepreneurs in history, with a fortune valued at more than US$100 billion...

Lucas Paz Saffi

Lead nurturing: what it is and how to apply this strategy

Have you heard of it, but still don't know what leads are or what a lead nurturing strategy is? In this post, we will answer these...

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"The Founder" Movie: The Story of Mcdonald's

The history of McDonald's is one of the most fascinating and successful stories in the world of fast food. The company has grown from a...

Lucas Paz Saffi

SaaS Companies: 5 Revenue Growth Strategies

In the dynamic world of Software as a Service (SaaS) , companies are constantly looking for ways to drive their growth. Imagine yourself...

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Pipeline Revenue: what it is and why it is essential for companies

What is Pipeline Revenue? Pipeline Revenue refers to the estimated future revenue a business expects to earn from sales from leads that...

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Balance Sheet: what is it and how to analyze

What is balance sheet The balance sheet is a financial report that aims to detail the net worth of a company, that is, to show everything...

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Golden Circle: how to inspire other people

Learn the main concepts that make a company and an inspiring leader and mobilize people through the Golden Circle, a methodology...

Lucas Paz Saffi

Objectives and Goals: What is the difference?

Know the difference between a company's objectives and goals and understand how fundamental this is for managing your business. You must...