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  • Writer's pictureCanal Sonho Grande

"The Founder" Movie: The Story of Mcdonald's

The history of McDonald's is one of the most fascinating and successful stories in the world of fast food. The company has grown from a small drive-in restaurant in San Bernardino, California, to become one of the most recognizable and successful brands in the world.


In 2016, a movie named "The Founder" was released which tells the story of how Ray Kroc, a struggling milkshake machine salesman, turned a small family-run business into one of the biggest fast-food empires in the world.


the founder movie story of mcdonalds

The early history of McDonald's


The story of McDonald's began in 1940 when Richard and Maurice McDonald opened a small drive-in restaurant in San Bernardino, California. The restaurant, which was called "McDonald's Bar-B-Q," was known for its hamburgers, milkshakes, and fries. However, the restaurant was not very successful, and the brothers decided to close it down and start again with a new concept.


In 1948, the McDonald brothers re-opened their restaurant with a new concept. They focused on speed, efficiency, and consistency, and they created a new system called the "Speedee Service System."


This system allowed customers to order and receive their food quickly, and it also helped to keep the restaurant clean and organized. The new concept was a huge success, and the restaurant became very popular with local residents.


In 1954, Ray Kroc, a struggling milkshake machine salesman, stumbled upon the McDonald brothers’ restaurant. He was impressed by the efficiency and speed of the operation, and he saw the potential for a nationwide chain of restaurants. Kroc convinced the brothers to let him franchise their concept, and he opened his first McDonald's restaurant in Des Plaines, Illinois, in 1955.


Kroc's first McDonald's was an instant success, and soon, more and more people wanted to open their own McDonald's restaurants. Kroc began to franchise the concept, and by the end of the decade, there were over 200 McDonald's restaurants in operation.


McDonald's Growth Over the Decades


However, the relationship between Kroc and the McDonald brothers was not always smooth. Kroc wanted to expand the company as quickly as possible, while the brothers were more concerned with maintaining the quality and consistency of their food. The brothers sold the rights to their name and concept to Kroc for $2.7 million in 1961.


After buying the rights, Kroc began to expand the company aggressively. He opened new restaurants all over the United States and in other countries, and he also introduced new menu items, such as the Big Mac and the Filet-O-Fish. He also began to focus on advertising, and he created the famous "Golden Arches" logo and the "I'm Lovin' It" slogan.


In the 1970s, McDonald's became one of the most successful and profitable companies in the world. The company went public in 1965 and by 1970, the company had over 1,000 locations. Throughout the 1970s, McDonald's continued to expand, both in the United States and internationally. The company also began to diversify its menu, introducing items such as the Egg McMuffin and the McChicken.


McDonald's faced some challenges in the 1980s, including increased competition from other fast-food chains and a growing public concern about the healthfulness of fast food. However, the company continued to adapt and evolve. It introduced new menu items such as the McLean Deluxe and the Arch Deluxe, and it also began to focus more on nutrition and health.


In the 1990s, McDonald's continued to grow, and by the end of the decade, the company had over 30,000 locations in more than 100 countries. The company also continued to innovate and adapt, introducing new menu items such as the Chicken


In the 2000s, McDonald's continued to be one of the most successful and profitable fast-food chains in the world. The company continued to expand its menu, introducing new items such as the McCafe line, and focused on promoting healthier options such as salads.


In recent years, McDonald's has made efforts to modernize its image, focusing on digital ordering, delivery and drive-thru services, as well as testing new sustainable packaging options.


The company continues to be an iconic brand and a symbol of American culture, but it also faces challenges and adapts to changing market and consumer demands.

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