Lead nurturing: what it is and how to apply this strategy
Have you heard of it, but still don't know what leads are or what a lead nurturing strategy is? In this post, we will answer these...
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Lucas Paz Saffi
- Mar 1
- 3 min
SaaS Companies: 5 Revenue Growth Strategies
In the dynamic world of Software as a Service (SaaS) , companies are constantly looking for ways to drive their growth. Imagine yourself...
Canal Sonho Grande
- Jan 22, 2023
- 3 min
Pipeline Revenue: what it is and why it is essential for companies
What is Pipeline Revenue? Pipeline Revenue refers to the estimated future revenue a business expects to earn from sales from leads that...
Canal Sonho Grande
- Nov 27, 2022
- 2 min
4 best courses on how to create a startup
Do you want to learn in a structured way the step by step to create a startup? Organizing something so complex in a single course is...
Lucas Paz Saffi
- Nov 27, 2022
- 6 min
MQL, SAL, SQL and PQL: Apply Lead Qualification Strategy
What is qualified leads? Not every lead is good. Some are much more likely to buy from your company than others. Some will be regular...
Canal Sonho Grande
- May 22, 2022
- 6 min
Predictable Revenue: Consistently improve your results
Predictable revenue means increasing revenue consistently year after year. In his book, Aaron Ross, brings strategies to help...
Canal Sonho Grande
- Nov 29, 2021
- 3 min
Quantifying the Value Proposition: what is it and why it is critical to any startup
What is to quantify the value proposition? After designing the product and its main benefits through the High Level Product...
Canal Sonho Grande
- Nov 29, 2021
- 2 min
High Level Product Specification: What is it and how to develop
What High Level Product Specification is High Level Product Specification is a term used by Bill Aulet in his book Disciplined...
Canal Sonho Grande
- Nov 26, 2021
- 4 min
Full Life Cycle Use Case: know how your customers interact with your product
After defining your market and beachhead market segment, the next step is to understand how your persona will interact with your product...
Canal Sonho Grande
- Nov 15, 2021
- 3 min
The Value Proposition Canvas: How to Create Value for Your Customer
It is now increasingly common to see companies putting their customer first. Those that have not thought about how to generate more and...
Canal Sonho Grande
- Nov 15, 2021
- 3 min
LTV and CAC: Learn about the main metrics to assess the financial health of a SaaS Startup
Have you ever heard of LTV and CAC metrics and not quite sure what they are or how to calculate them? Or work at a SaaS startup, but not...
Canal Sonho Grande
- Nov 15, 2021
- 5 min
How to choose a market segment for your Startup
Chose a problem to be solved by your Startup, but not sure where to start? Not sure whether to segment the market and, if so, what...
Canal Sonho Grande
- Nov 15, 2021
- 3 min
Target Audience and Persona: What's the Difference and How to Define Them
Creating a business but not sure how to define your target audience and persona? Or have you even heard of these terms but don't know...
Canal Sonho Grande
- Nov 15, 2021
- 3 min
Total Addressable Market: How to Calculate Your Startup's Market Size
Already know the target market segment of your Startup, but not sure how to calculate its size? In this post, we are going to talk about...
Canal Sonho Grande
- Nov 15, 2021
- 5 min
Sales Funnel of SaaS Startups: Key Metrics for Analyzing Performance
What are SaaS companies? SaaS companies (Software as a Service) are companies that sell Software as a service over the Internet and...
Canal Sonho Grande
- Oct 27, 2021
- 3 min
Startup Investment Rounds
The objective of a startup is to find a solution that meets the demand of a market, to reach the product-market fit and then seek to...
Canal Sonho Grande
- Oct 27, 2021
- 2 min
Difference between Startup and Scale-Up
You have most likely heard the terms Startup and Scale-Up in very similar contexts, which consequently made it difficult to understand...
Canal Sonho Grande
- Oct 25, 2021
- 2 min
Accelerator vs incubator: What is the difference?
You've probably heard the terms Incubator and Accelerator when it comes to Startups, but do you really know the purpose of each of them...
Canal Sonho Grande
- Oct 25, 2021
- 4 min
How to Find a Business Idea for Your Startup
Do you have the desire to be an entrepreneur, but don't have a business idea yet? Or have you thought of some ideas but couldn't decide...
Canal Sonho Grande
- Oct 25, 2021
- 3 min
SaaS Startup Growth Stages: Triple, Triple, Double, Double, Double (T2D3)
You probably found the title term "Triple, Triple, Double, Double, Double" very strange. The term became popular after the publication of...
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