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Lead nurturing: what it is and how to apply this strategy
Have you heard of it, but still don't know what leads are or what a lead nurturing strategy is? In this post, we will answer these...
Lucas Paz Saffi
Mar 1, 20245 min read


SaaS Companies: 5 Revenue Growth Strategies
In the dynamic world of Software as a Service (SaaS) , companies are constantly looking for ways to drive their growth. Imagine yourself...
Lucas Paz Saffi
Mar 1, 20243 min read


Pipeline Revenue: what it is and why it is essential for companies
What is Pipeline Revenue? Pipeline Revenue refers to the estimated future revenue a business expects to earn from sales from leads that...
Canal Sonho Grande
Jan 22, 20233 min read


4 best courses on how to create a startup
Do you want to learn in a structured way the step by step to create a startup? Organizing something so complex in a single course is...
Canal Sonho Grande
Nov 27, 20222 min read


MQL, SAL, SQL and PQL: Apply Lead Qualification Strategy
What is qualified leads? Not every lead is good. Some are much more likely to buy from your company than others. Some will be regular...
Lucas Paz Saffi
Nov 27, 20226 min read


Predictable Revenue: Consistently improve your results
Predictable revenue means increasing revenue consistently year after year. In his book, Aaron Ross, brings strategies to help...
Canal Sonho Grande
May 22, 20226 min read


Quantifying the Value Proposition: what is it and why it is critical to any startup
What is to quantify the value proposition? After designing the product and its main benefits through the High Level Product...
Canal Sonho Grande
Nov 29, 20213 min read


High Level Product Specification: What is it and how to develop
What High Level Product Specification is High Level Product Specification is a term used by Bill Aulet in his book Disciplined...
Canal Sonho Grande
Nov 29, 20212 min read


Full Life Cycle Use Case: know how your customers interact with your product
After defining your market and beachhead market segment, the next step is to understand how your persona will interact with your product...
Canal Sonho Grande
Nov 26, 20214 min read
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