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Have you heard of it, but still don't know what leads are or what a lead nurturing strategy is? In this post, we will answer these...

In the dynamic world of Software as a Service (SaaS) , companies are constantly looking for ways to drive their growth. Imagine yourself...

What is Pipeline Revenue? Pipeline Revenue refers to the estimated future revenue a business expects to earn from sales from leads that...

Do you want to learn in a structured way the step by step to create a startup? Organizing something so complex in a single course is...

What is qualified leads? Not every lead is good. Some are much more likely to buy from your company than others. Some will be regular...

Predictable revenue means increasing revenue consistently year after year. In his book, Aaron Ross, brings strategies to help...

What is to quantify the value proposition? After designing the product and its main benefits through the High Level Product...

What High Level Product Specification is High Level Product Specification is a term used by Bill Aulet in his book Disciplined...

After defining your market and beachhead market segment, the next step is to understand how your persona will interact with your product...

It is now increasingly common to see companies putting their customer first. Those that have not thought about how to generate more and...

Have you ever heard of LTV and CAC metrics and not quite sure what they are or how to calculate them? Or work at a SaaS startup, but not...

Chose a problem to be solved by your Startup, but not sure where to start? Not sure whether to segment the market and, if so, what...

Creating a business but not sure how to define your target audience and persona? Or have you even heard of these terms but don't know...

Already know the target market segment of your Startup, but not sure how to calculate its size? In this post, we are going to talk about...

What are SaaS companies? SaaS companies (Software as a Service) are companies that sell Software as a service over the Internet and...

The objective of a startup is to find a solution that meets the demand of a market, to reach the product-market fit and then seek to...

You have most likely heard the terms Startup and Scale-Up in very similar contexts, which consequently made it difficult to understand...

You've probably heard the terms Incubator and Accelerator when it comes to Startups, but do you really know the purpose of each of them...

Do you have the desire to be an entrepreneur, but don't have a business idea yet? Or have you thought of some ideas but couldn't decide...

You probably found the title term "Triple, Triple, Double, Double, Double" very strange. The term became popular after the publication of...