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LTV and CAC: Learn about the main metrics to assess the financial health of a SaaS Startup
Have you ever heard of LTV and CAC metrics and not quite sure what they are or how to calculate them? Or work at a SaaS startup, but not...
Canal Sonho Grande
Nov 15, 20213 min read


Sales Funnel of SaaS Startups: Key Metrics for Analyzing Performance
What are SaaS companies? SaaS companies (Software as a Service) are companies that sell Software as a service over the Internet and...
Canal Sonho Grande
Nov 15, 20215 min read


SaaS Startup Growth Stages: Triple, Triple, Double, Double, Double (T2D3)
You probably found the title term "Triple, Triple, Double, Double, Double" very strange. The term became popular after the publication of...
Canal Sonho Grande
Oct 25, 20213 min read


The Rule of 40: Balancing Growth and Profitability of SaaS Startups
As mentioned in other publications, one of the biggest differences between Startups and other traditional businesses is the pursuit of...
Canal Sonho Grande
Oct 17, 20212 min read
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