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Nov 15, 20213 min read

LTV and CAC: Learn about the main metrics to assess the financial health of a SaaS Startup

Have you ever heard of LTV and CAC metrics and not quite sure what they are or how to calculate them? Or work at a SaaS startup, but not...

Nov 15, 20215 min read

Sales Funnel of SaaS Startups: Key Metrics for Analyzing Performance

What are SaaS companies? SaaS companies (Software as a Service) are companies that sell Software as a service over the Internet and...

Oct 25, 20213 min read

SaaS Startup Growth Stages: Triple, Triple, Double, Double, Double (T2D3)

You probably found the title term "Triple, Triple, Double, Double, Double" very strange. The term became popular after the publication of...

Oct 17, 20212 min read

The Rule of 40: Balancing Growth and Profitability of SaaS Startups

As mentioned in other publications, one of the biggest differences between Startups and other traditional businesses is the pursuit of...