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Nov 15, 20214 min read

How to set indicators and targets

It is extremely common nowadays to talk about the importance of having indicators and goals defined for an area or company. But it is not...

Nov 15, 20213 min read

Balanced Scorecard (BSC): Learn how to define the best indicators for your company

The Balanced Scorecard (BSC) is intended to help companies have metrics that are really relevant to survival and growth. Companies often...

Nov 15, 20213 min read

LTV and CAC: Learn about the main metrics to assess the financial health of a SaaS Startup

Have you ever heard of LTV and CAC metrics and not quite sure what they are or how to calculate them? Or work at a SaaS startup, but not...

Nov 15, 20213 min read

BCG Matrix: What it is and how to use it to optimize your company's investments

Have you ever heard of the BCG Matrix, but don't understand how it can help your business? Or do you know the purpose, but not well aware...

Nov 15, 20213 min read

Total Addressable Market: How to Calculate Your Startup's Market Size

Already know the target market segment of your Startup, but not sure how to calculate its size? In this post, we are going to talk about...

Nov 15, 20215 min read

Sales Funnel of SaaS Startups: Key Metrics for Analyzing Performance

What are SaaS companies? SaaS companies (Software as a Service) are companies that sell Software as a service over the Internet and...

Oct 17, 20213 min read

What is NPS (Net Promoter Score) and how to calculate

What is NPS (Net Promoter Score)? NPS means Net Promoter Score and aims to measure and help increase customer loyalty. When a company is...