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It is extremely common nowadays to talk about the importance of having indicators and goals defined for an area or company. But it is not...

The Balanced Scorecard (BSC) is intended to help companies have metrics that are really relevant to survival and growth. Companies often...

Have you ever heard of LTV and CAC metrics and not quite sure what they are or how to calculate them? Or work at a SaaS startup, but not...

Have you ever heard of the BCG Matrix, but don't understand how it can help your business? Or do you know the purpose, but not well aware...

Already know the target market segment of your Startup, but not sure how to calculate its size? In this post, we are going to talk about...

What are SaaS companies? SaaS companies (Software as a Service) are companies that sell Software as a service over the Internet and...

What is NPS (Net Promoter Score)? NPS means Net Promoter Score and aims to measure and help increase customer loyalty. When a company is...