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Creating a business but not sure how to define your target audience and persona? Or have you even heard of these terms but don't know...

Have you ever heard of the BCG Matrix, but don't understand how it can help your business? Or do you know the purpose, but not well aware...

Already know the target market segment of your Startup, but not sure how to calculate its size? In this post, we are going to talk about...

What are SaaS companies? SaaS companies (Software as a Service) are companies that sell Software as a service over the Internet and...

We know that nobody likes crises. Demand tends to drop sharply at the same time that costs increase for most businesses. Despite this,...

When we think about large companies today, we can think that they emerged naturally. That there was a clear problem and that the best way...

The objective of a startup is to find a solution that meets the demand of a market, to reach the product-market fit and then seek to...

You have most likely heard the terms Startup and Scale-Up in very similar contexts, which consequently made it difficult to understand...

You've probably heard the terms Incubator and Accelerator when it comes to Startups, but do you really know the purpose of each of them...