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Nov 15, 20215 min read

Sales Funnel of SaaS Startups: Key Metrics for Analyzing Performance

What are SaaS companies? SaaS companies (Software as a Service) are companies that sell Software as a service over the Internet and...

Oct 17, 20213 min read

What is NPS (Net Promoter Score) and how to calculate

What is NPS (Net Promoter Score)? NPS means Net Promoter Score and aims to measure and help increase customer loyalty. When a company is...

Oct 17, 20212 min read

The Rule of 40: Balancing Growth and Profitability of SaaS Startups

As mentioned in other publications, one of the biggest differences between Startups and other traditional businesses is the pursuit of...